Last week I saw a 2018 Lego set of a winter village fire station at Christmas, and it got me thinking of how Lego is very much a part of many Christmases.
Sometimes, it is used for major city displays, like the massive Christmas tree in Melbourne for Christmas 2015, Santa in his sleigh in Cardiff in 2018, the Christmas train in Cardiff this year, Brickman’s Christmas tree in Sydney in 2014 and the massive Santa in New York.
And some people have giant Lego displays, themselves – like the 8 foot Lego advent calendar!
Lego itself produces Christmas themed Lego sets. I assume these are mostly for people keen on Christmas and Christmas displays, but lots of kids would also enjoy finding Christmas Lego under the tree on Christmas morning!
So what’s the connection between Lego and Christmas?
We could be a little cynical and just say a corporation is commercially savvy and being part of a huge retail season, although city displays are not generally managed by Lego themselves. But maybe it’s developed over time from all those Lego boxes and sets being opened as Christmas gifts since Lego was started in 1932…